“We built the unit the way the schematic looked, and John said, ‘No,’ and then we went back to the drawing board,” Kleinman says. Built in the ’60s by Motown’s engineers, the Motown EQ was used on songs like Marvin Gaye’s “Let’s Get It On,” The Temptations’ “Papa Was a Rollin’ Stone” and Martha and the Vandellas’ “Dancin’ In the Street.” KIT’s BB Mo-Q plugin was modeled after the iconic Motown EQ, also housed at Blackbird Studio. “Focusing the AI on helping the creative be more creative or learn to be better at their creation rather than focusing on replacing the creative altogether has been our vision.” “From a software standpoint we're a very hybrid company,” Kleinman says. In the past six months the company went from three employees to. And just like one learns to work on a console in a studio, the educational platform aims to teach the user how to better use the BB N105 V2 plugin. Kleinman says KIT Plugins partnered with McBride’s Blackbird Academy to help teach creatives how to better use the software. While KIT Plugins’ competitors include platforms like Landr, Universal Audio and Plugin Alliance, the company is unique in that its main goal is not to replace the user but instead to help the user continue to create with the use of AI. In December 2021, the team released its Blackbird N105 V2 Channel Strip. Kleinman estimates close to 30 revisions of the BB N105 before the flagship software launched. McBride also helps test the software and Kleinman says no technology leaves Blackbird without the studio owner’s final approval. The KIT software is used by studio head McBride when he doesn’t have access to the original console.

When you actually use the plugin, it needs to sound and feel like the actual console.” It's about recreating it in the real world. “It's to supplement or give you it if you can't have it. “The software is not replacing the real thing,” he continues.

We picked it because we said, ‘If we're going to do one product to start it has be the first thing everybody sees in the studio.’ It's probably the one piece of gear that will never leave the building. “It is probably the most unique Neve console in the world,” Kleinman tells me while seated inside Blackbird’s Studio F.

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